Remember the days when you bought a new toy with your £6 of birthday money and rushed home, ripped it out the box, played with it for half a day then left it forever in the back of your cupboard? Well, those days are long gone. Not just because you can't get any toys for £6 any more but the whole getting it out of the box and playing with it now requires a masters degree in engineering and psychology...
Why do toy makers insist on putting those horrible little ties all over the packaging? A kid just wants a toy to play with right away! By the time the adult (trust me, it's even hard for an adult to get the damn toy out of the box) has removed the toy from teh box the kid doesn't want to know anymore...
What makes it even more frustrating is when they not only put the tie there in the first place, but twist it with a pair of industrial pliers and then stick it down with sellotape as well! I mean, Mini-MaFt is 1; he wants to play with a toy bus that plays music not have to work out how to carefully extract said toy from the grip of the box and ties.
It took us 15 minutes to unpack the bus last night! Bring back Zoids is what I say - box, bag, toy. Dead simple!
MaFt
Thursday, June 08, 2006
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